Corporate Rebranding Campaign

A public hospital that had been around for over 100 years and that was being compared to private hospitals in the region needed to get a message out to everyone from Santa Clara Valley agriculturalists to Silicon Valley technologists: we invest in innovation so we can champion healthcare for all. By inventively teaching one-in-four doctors valley-wide, employing digital health programs for the unhoused, and offering superb neonatal and genetics expertise, SCVMC had already positioned itself to be a top-choice hospital. Now we just needed to encourage people to GO PUBLIC!