Sweepstakes & Sampling Tour

A cross-country experiential tour was the perfect way for Skinny Cow to get the word out about their WoCavé sweepstakes (win your very own “woman cave”). A clear-sided, custom truck featuring a sample WoCavé served as a 3-D billboard as it traveled from Boston to Los Angeles, stopping at 15+ well-known companies, like Columbia Sportswear, OPI, Tilly's, and Lucasfilm, for private “lunch break” pop-up events along the way.

Attendees thoroughly enjoyed chilling out in the Lounge and Garden tents, taking silly pics with their colleagues in the Photo Opp tent, and receiving free Skinny Cow ice cream and candy in the Treats tent. Not your everyday lunch break!