A loveable legend was expanding its product line by adding scrumdiddlyumptious ice cream to the list, and it was absolutely imperative that folks found out how scoopendous the flavors and quality of ingredients were, so an experiential sampling tour was definitely in order. Uninhibited design won the day, and the visuals delivered exactly what the client was hoping for: an unparalleled experience promoting an unparalleled product.
The public’s response to the wrapped ice cream truck and other branded event components at fairs, festivals, and other events throughout the region was heartwarming: attendees instantly gravitated toward and took pictures of the truck at the events, and people around town enthusiastically waved and smiled as they saw the truck driving by.
CLIENT: | Wonka Ice Cream (Nestlé) |